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Project Management for School MarCom Offices [Podcast]
Directors of Marketing and Communications at private schools know how easy it is to get buried in the avalanche of jobs that come across their desk on a given day. From the simplest post on the website...
View ArticleTake the Private School Marketing and Communications Survey
InspirED School Marketers’ mission is to help make the private school marketing and communications professionals’ job easier. This survey is intended to do that and more. One of the ways InspirED...
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The School Marketer’s Guide to Content Marketing [Free eBook]
You’ve heard about content marketing, but what can it do for your school? Is it truly an effective marketing and admissions strategy? Does storytelling really matter? The fact is, 90% of consumers...
View ArticleWhat’s Missing From Your Gala Preparation List: Board Talking Points
Your gala is coming up. All of your board of trustees (you hope) will be there. You’ve requested that they arrive early, mingle with the crowd during cocktails, approach new families, stand when the...
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Social Media, by Itself, Will Not Help Your Enrollment Efforts
We began using social media in our marketing efforts at Sewickley Academy during the 2008-2009 school year. We launched our Facebook page and Twitter account thinking that social media, by itself,...
View Article10 Visual Marketing Tools to Help Your Social Media Stand Out
As a marketer, I’m sure you are aware that we live in a visual age. If you’re not using visual content as part of your marketing strategy, you’re losing your audience. Graphics make everything online...
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Enrollment Marketing Personas: Speak Their Language
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who...
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Audience-Centric Enrollment Marketing 101
Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing....
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Where’s the Problem? Your Budget or Your Marketing Plan?
Your campaigns are humming along, and you need more from your budget. Before asking for more money, ask yourself if the problem might be in your marketing plan. Education marketing takes money....
View ArticleMarketing Ideas for Private Schools
Private school marketing requires time, budget, and resources that can be challenging to allocate. Traditional marketing worked in the past, but today digital marketing is the best way to gain more...
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